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5 Takeaways from SXSW 2023 for the Tech Industry

Author Laura Lorta |

April 8, 2023

SXSW 2023 Takeaways & Industry Predictions

The South by Southwest (SXSW) Conference is an event that brings together some of the brightest minds in the technology industry in Austin, TX. This year’s conference was no exception, with various topics discussed and insights gained. Our CEO, Stanislav Synko, attended the conference this year with a few of our team members, and we asked him to share his takeaways from the event.

AI is Here to Stay

The technological star of SXSW was AI. Significant advancements in this groundbreaking technology are expected to impact enterprises that seek to learn more about its functions and leverage them. 

Smaller companies, on the other hand, are quick to adapt and are willing to try new technologies like AI, which can greatly aid in making work more efficient. In the long run, established enterprises are the ones who will benefit the most from AI. They will overtake the majority of AI functions to create more automation, giving them an edge over the competition.

The big takeaway is that companies not using AI or collaborating with companies that use it run the risk of being left behind. AI won’t entirely replace humans, but it will continue to evolve. Innovative tools like ChatGPT will become more powerful in the future, just as Apple’s iPhone improves with each new iteration.

AI will eventually be regulated either by itself or by the market. The barrier to entry in this space is vast, but some open-source models will allow creators to develop their own AI developments. However, there are no safety checks, so developers still need to be responsible for ensuring their technologies are safe and secure. It’s clear that this game-changing technology is here to stay. 

The Custom Product Sector is Still Booming

The custom product sector (from our three-product classification of tech products) in the tech industry is still booming, and there is no sign of it slowing down anytime soon. Entrepreneurs in this niche continuously develop innovative ideas to cater to the ever-changing market. The industry presents vast opportunities for founders to innovate, which was evident at SXSW.

One entrepreneur demonstrated their sales optimization product that would help salespeople access their company’s data and industry knowledge more efficiently. This product aims to enable salespeople to prepare proposals and quotes faster, allowing them to satisfy their clients’ needs quickly. 

Puzzle Labs, one of Aleph One’s portfolio companies, is doing something similar but with a different use case. This startup is automating company knowledge bases, allowing users to talk to the knowledge base through text. This innovation will undoubtedly create efficiencies in the industry, making it even more exciting.

Overall, SXSW highlighted the exciting developments in this space, leaving us thrilled about the future of the custom product sector. 

There is a Greater Need for Content Curation

Another takeaway from the conference was the need for content curation, especially in light of the challenges posed by the sheer volume of online content.

As the internet becomes increasingly crowded with information and content, it has become difficult for the average consumer to distinguish between real and fake. Misinformation can spread rapidly, and the consequences can be severe. At SXSW, experts highlighted the challenges posed by this phenomenon and how to address it effectively.

One of the biggest questions this raises is how to curate content in a world with many contributors with different perspectives. With so many voices competing for attention, it can be challenging to determine which sources are reliable and which are not. This is where startups like the one showcased at the SXSW Pitch Competition come in. These companies are developing tools and systems for content curation to help consumers identify and access the most trustworthy information.

With AI like ChatGPT helping the volume of information available online grow, it’s more important than ever to separate fact from fiction. Fortunately, promising solutions are on the horizon, and the tech industry is working hard to address this challenge.

The Startup Ecosystem is Vibrant

The venture capital market is still vibrant, active, and growing for those building a startup. Quality ideas can still get quality funding, and plenty of investment dollars and accelerator programs are available to help turn those ideas into viable businesses. At SXSW, experts discussed the latest venture capital market trends and how to connect founders to investors.

There are around 8,000 VC firms in America and 350,000 angel investors, highlighting the vast potential for investment opportunities. Startups looking for capital may talk to 30, 50, or even 100 investors, but there are thousands and thousands more unexplored investment opportunities. In response to this, there may be automation and tools created in this space to connect founders to investors, like the one Aleph One is building with its partner, Jason Malki, founder of Super Warm.

The Venture Studio model is gaining attention in the industry as well. More and more startup founders know its existence and need only to find the Venture Studio that best suits their needs. Aleph One, for example, works with startup founders, but our approach may not fit every startup. The perfect fit for us is for founders who need to create a custom product from scratch or improve an existing one while seeking funding. 

With the right idea and approach, plenty of opportunities are available for those looking to build a startup. The tech industry is working hard to make it easier for founders to connect with investors and turn their ideas into reality.

Optimism for the Future 

The future of technology is bright, and the hope of our CEO, Stanislav Synko, is that the future of the world at large is the same. A year from now, the hope is that innovators from around the globe can meet, once again, in person and free from the threats of war and natural disasters so that we may continue to work together towards creating a better world. 

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