We met with Swag co-founders Jeremy Parker and Joshua Orbach in New York, late September 2016. They had an ambitious goal to change the way the whole promotional apparel industry operates. For B2B clients designing, producing, and delivering branded promotional products was a big hassle.
Swag designs and mock-ups were sent by fax; many time-consuming negotiations and organizational nuances were handled through different channels and sources. Getting quality branded merch in time was a challenging task to complete.
Jeremy and Joshua wanted to create an innovative all-in-one solution, but a templated Shopify platform was all they had at that moment. In the beginning, they only thought about adding plugins to automate calculation and ordering processes. It could never be enough since their mission was to automate the entire buying experience and deliver swag that people want to take.
That’s when Aleph1 advised them on building a custom all-in-one platform and started MVP development.