All Blog

Startup Decision-Making: Incubator Benefits vs. DIY Approaches for Business Growth

Author Ella Napata |

July 15, 2023

Startup Decision-Making Incubator Benefits vs. DIY Approaches for Business Growth

In the competitive world of startups, deciding how to grow and thrive is crucial. One common path is through incubator programs, known for their ability to transform startups into billion-dollar companies. Incubators offer a range of resources, including workspace, funding opportunities, mentorship, and a supportive community of peers and potential partners. These elements play a significant role in helping startups gain traction, scale rapidly, and attract investor interest. By leveraging extensive networks of investors, incubators provide privileged access to capital, significantly improving a startup’s chances of securing funding. Factors such as stage, industry, business model, goals, and specific needs should be considered when evaluating the most suitable growth mechanism. With various options available, startups can make informed decisions to optimize their chances of success.

Startup Decision-Making: Incubator Benefits vs. DIY Approaches for Business Growth

How Incubators Produce Billion-Dollar Babies

Incubator programs have an impressive track record of helping startups become “unicorns”—private companies valued at over $1 billion. Statistics show that startups participating in incubators are more likely to reach unicorn status. For example, Y Combinator, one of the most well-known incubators, has produced unicorns like Airbnb, Dropbox, Instacart, and more.

Incubators Provide Resources and Network

Incubators can cultivate unicorns through their resources and network to accelerate startup growth. They offer startups workspace, funding opportunities, mentorship, and a ready-made community of peers and potential partners. These resources help startups quickly gain traction, scale, and achieve critical milestones that make them attractive to investors.

Access to Capital and Investors

For instance, an incubator’s network of investors gives startups privileged access to capital that can fuel rapid expansion. Incubators maintain close relationships with angel investors, venture capital firms, and other potential startup backers. They can make targeted introductions between their startups and these investors. Startups in incubator programs raise more funding and raise it faster.

Guidance for Growth and Avoiding Pitfalls

Incubator mentors also provide valuable guidance to help startups avoid pitfalls and take the smartest path to growth. Experienced entrepreneurs-in-residence and mentors have a wealth of knowledge to share with startup founders. They can advise startups on key product-market fit, scaling, hiring, and more decisions. With this mentorship, startups can build on successes, learn from failures, and gain momentum more quickly.

The Cohort Model

The cohort model, where startups go through the incubator program together, enables them to form mutually beneficial partnerships and connections. Startups at similar stages, in the same industry, or with complementary offerings may team up, cross-promote to each other’s networks, or even merge. These partnerships accelerate growth through shared knowledge and resources.

Incubators provide the fertile ground for startups to establish strong foundations, gain traction, and ultimately blossom into unicorns. By offering funding access, mentorship, and a collaborative community, incubators have developed a proven formula for cultivating startups into billion-dollar companies.

The Domino Effect: How Incubators Connect Startups to Investors

Incubators have extensive networks of angel investors, venture capital firms, and other funding sources. They leverage these connections to make targeted introductions between their startups and interested investors. These introductions frequently lead to investments that fuel startup growth.


For example, Techstars, which runs incubator programs in cities worldwide, has connections to over 75 VC firms and hundreds of angel investors. According to Techstars, their startups have raised over $10 billion in funding, much of which came from introductions made through the Techstars network. Livongo Health, a Techstars startup, raised $105 million in funding from investors including Kinnevik, General Catalyst, and Kleiner Perkins. The CEO credited Techstars with facilitating the introductions to these investors that led to their Series D funding round.

Dreamit Ventures

Another incubator, Dreamit Ventures, is connected to dozens of VC firms in their local Philadelphia community and nationally prominent firms like SoftBank, Kleiner Perkins, and Sequoia Capital. In 2018, over 75% of Dreamit’s startups raised funding within 12 months of completing the incubator program. For example, startup Biomeme raised $2.25 million in seed funding during their time in Dreamit’s program. The CEO said, “Dreamit’s connections were instrumental in securing this funding from investors…we would not have gained this funding as quickly without them.”

Incubators Don’t Guarantee Funding

While incubator connections do not guarantee funding, they provide a shortcut to accessing interested investors. Startups still need to demonstrate a viable business and strong potential for growth to raise capital. However, introductions from a reputable incubator program signal to investors that these startups have been vetted and are worth considering for investment. This “stamp of approval” opens doors that would remain closed to unconnected startups.

Incubators provide a domino effect by connecting their startups to funding opportunities. Through introductions to their extensive investor networks, startups gain quicker access to capital, allowing them to accelerate growth. While funding is not assured, incubator connections undeniably improve a startup’s odds of raising investment. For startups, these connections could mean the difference between struggling to gain traction and becoming the next unicorn.

How Startups Can Tap into a Knowledge Bank through Incubators

Incubators provide startups with knowledge and advice through experienced entrepreneurs-in-residence and mentors. These mentors have built and scaled companies and can offer guidance to help startups overcome challenges and achieve critical milestones.

Livongo – Incubator Accelerated Growth

For example, health-tech startup Livongo participated in the StartX incubator at Stanford University. Livongo’s co-founder Glen Tullman credits StartX with providing advice that helped the company gain traction. “We got feedback on our business model, introductions to customers, and help with fundraising,” he says. StartX introduced Livongo to potential customers in the healthcare industry and investors in health technology. With this support, Livongo raised over $235 million in funding.

Dreamit Ventures Mentored Startups for Rapid Growth

The mentors at Dreamit Ventures have helped numerous startups achieve rapid growth and gain market validation. Mentors guided energy startup Sealed to pivot from a B2C to a B2B model, which led Sealed to 10x its revenue within a year of graduating from Dreamit. Cybersecurity startup RedOwl credits Dreamit mentors with helping them land their first major enterprise clients. With $5 million in funding and Fortune 500, customers like JP Morgan Chase, RedOwl was acquired for $42 million just two years after participating in Dreamit.

HAX Incubator for Manufacturing and Supply Chain Logistics

Hardware startup Petronics participates in the HAX incubator, which guides manufacturing and supply chain logistics. “The HAX team helped us find a factory, ensured high-quality standards, and advised us on inventory management,” says co-founder Anna Petron. “Their support was instrumental in helping us scale.” With mentorship from HAX, Petronics grew from a Kickstarter campaign to over $3 million in revenue, with products sold in major retailers like Bed Bath & Beyond and Buy Buy Baby.

Incubators provide invaluable mentorship and knowledge through experienced entrepreneurs and advisors. For startups, tapping into this knowledge bank can help address challenges, gain market traction, raise funding, and achieve growth at an accelerated pace. With the support of incubator mentors, startups are well-positioned to become high-growth, scalable companies.

The Power of the Cohort: How Startups Can Accelerate Growth through Peer Networks

Incubators group startups into cohorts that go through the program together. This enables startups to connect, collaborate, and support each other meaningfully. Startups in the same cohort are at similar stages, often in the same industry, and located in the same place. This makes it easy for them to form mutually beneficial partnerships and relationships that accelerate growth.

Shiftgig and SpotHero

For example, two startups from Techstars’ Chicago 2016 cohort—Shiftgig and SpotHero—ended up partnering. Shiftgig is an online marketplace for hospitality jobs, while Spothero is a parking management solution. They realized their services complemented each other well and formed a partnership. Now, Shiftgig clients can offer employees discounted Spothero parking as an employee benefit, and Spothero clients have access to Shiftgig’s large labor pool. This partnership has been instrumental to the growth of both startups.

AngelPad – Munchery and Zumper

Another example is from AngelPad, a San Francisco incubator. Two of their startups, Munchery and Zumper, collaborated to provide professionals with convenient housing and meal solutions. Munchery is a meal delivery service, while Zumper is an apartment rental platform. By cross-promoting to each other’s audiences, they could both expand their reach and gain new customers. These types of win-win relationships are common in incubator cohorts and serve to accelerate growth through shared resources and customers.

Network Effect with Incubator Cohorts

The power of cohorts comes from the network effect. Having a tight-knit group of startups at the same stage creates opportunities for support, advice, partnerships, and even potential acquisitions. Incubators facilitate networking and connections within the cohort through social events, collaborative workspaces, and shared tools. Throughout an incubator program, cohort startups get to know each other well and look for opportunities to work together for mutual benefit. These peer networks are invaluable for startup growth, creating relationships that last well beyond the incubator program.

The cohort model of incubators enables startups to tap into a network of like-minded peers to accelerate growth. Through partnerships, collaborations, and shared support, startups in the same cohort can achieve more together. The network effects of cohorts give startups a channel to gain traction, find new customers, and overcome shared challenges.

How Startups Can Gain Traction through Incubator Resources

Incubators provide valuable resources beyond funding and connections that help startups gain momentum. For instance, office space is one of the biggest expenses for early-stage startups. Incubators offer affordable shared office space, allowing startups to save costs and focus their capital on growth. Health-tech startup Livongo saved over $500,000 in office and operational expenses while at Matter, a healthcare incubator. With these savings, Livongo could hire more staff and accelerate product development.

Administrative and Operational Support

In addition to office space, incubators provide administrative and operational support. They handle expenses like office supplies, Wi-Fi, printing, and janitorial services. Startups can tap into resources like meeting rooms, presentations, and office equipment. This allows founders to avoid time-consuming operational tasks and focus on strategic priorities. For example, AI safety startup Anthropic made faster progress at Y Combinator because it did not have to spend time on administrative work.

Collaborative Tools and Services

Incubators also offer collaborative tools and services that startups can utilize. These include tools for project management, team communication, and video conferencing. Startups can tap into services like legal, accounting, and HR support. For instance, Y Combinator startups can access standardized legal documents and discounted rates from law firms. This allows startups to get proper legal guidance without high upfront costs.

The resources provided by incubators allow startups to move faster and gain traction during their early stages. By handling time-consuming tasks and expenses, incubators enable startups to focus on their product, customers, and growth. The tools and services provided within incubator programs support startups in overcoming operational challenges, allowing them to achieve more quickly. For startups, gaining momentum fast is key to success, and incubator resources are designed to help them do just that.

When Incubators are Not a Startup’s Best Choice

Incubators are not a one-size-fits-all solution for startups. Some businesses may benefit more from alternative growth options like accelerators, bootstrapping, or co-working spaces.

Y Combinator

For instance, accelerators like Y Combinator suit startups that need intensive mentorship and funding to scale up quickly. Bootstrapping, or self-funding, gives startups full control and flexibility to grow at their own pace. Co-working spaces provide affordable office infrastructure for startups with limited funding.

How to Know if Incubators Are Right For Your Startup

The stage of a startup is one factor that determines if an incubator is the right fit. Early-stage startups still validating their idea may need more from incubators, where acceptance is competitive, and equity stakes can be high. More mature startups with a proven product-market fit and initial traction will get the most value from incubator resources and networks. However, some incubators like Techstars do accept pre-seed startups.

Check Your Startups Industry and Business Model

A startup’s industry and business model also influence whether an incubator will benefit them. Incubators focus on high-growth, scalable tech, healthcare, and finance startups. Startups in slow-growth sectors or with linear business models may need help gaining acceptance into top incubators. They may be better suited for industry-specific programs or alternative funding sources.

Specific Goals and Funding Determine if Incubatosr or Bootstrapping is the Best Choice

Finally, a startup’s specific goals and needs determine if an incubator is the optimal growth mechanism. Startups requiring heavy capital investment upfront may need accelerators that provide more considerable seed funding. Startups wanting maximum control over decision-making may prefer bootstrapping. Startups seeking affordable infrastructure and community connections may find co-working spaces more suitable. Incubators best serve startups aiming for rapid growth through mentorship, investor access, and cohort collaboration.

Choose the Best Mechanism For Your Startup

While incubators benefit many high-potential startups, they are not universally the best choice. Startups should evaluate options based on their own unique stage, sector, objectives, and requirements. With many paths to growth, startups can choose the mechanism that optimizes their chances of success.

How does the incubator’s network influence startup funding prospects?

Incubators harbor extensive connections within the startup investment landscape, including venture capitalists, angel investors, and other funding sources. They leverage these networks to create targeted introductions between these interested investors and the startups they host. While not a guaranteed ticket to funding, these introductions often lead to significant investments, given the pre-vetting and reputation of the incubator, and other factors, such as the startup’s growth potential and business viability.

What role do mentors play in the growth journey of startups in an incubator?

Mentors within incubators are invaluable resources to startups as they navigate the complex journey of scaling their companies. These mentors, typically successful entrepreneurs themselves, provide counsel on overcoming challenges, making key decisions related to product-market fit, hiring, and scaling, among other aspects. Their guidance helps streamline the growth journey for startups, preparing them to avoid common pitfalls and quicken their path to success.

Can you discuss some successful partnerships formed within incubator cohorts?

Incubator cohorts often foster some of the most successful startup partnerships. Companies from the same incubation batch can form mutually beneficial alliances due to their shared experience and complementary offerings. An ideal example is the partnership between Shiftgig and Spothero of Techstars’ Chicago 2016 cohort. Both startups found synergy in their services, leading to a partnership that was instrumental in driving growth for both. Thus, the cohort approach of incubators can create an enabling environment for such strategic partnerships, leading to accelerated growth across the board.

Get the latest news and updates from Aleph One in your inbox.

    We fund and build tech products to scale

    Let’s work together to build something amazing. Share your project details and our team will reply to figure out the next steps to your success.
    Submit a Pitch

    We’re looking for the next generation of companies, products, and innovators. If you’re in the process of scaling your business and need funding, get in touch.

    Fill out the information and our team will follow up with any additional questions and work to schedule a time to meet. We’re excited to hear more!

      Schedule a pitch

      Schedule a call